
Along with designing, developing and maintaining a web site, keeping a good eye on the statistical information gathered by a web site is also a good practice. Web site statistics can tell a web site owner what they are doing right and what they could improve upon, what is popular and not so popular on the web site, and a huge amount of other data that can be used to add or modify an existing web site.
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If you are in the midst of a marketing campaign, it is important to have comprehensive details on the traffic you are bringing to your site. This is an excellent marketing strategy that can help you maintain and possibly increase the amount of traffic you receive. Not only can you view details on the human visitors coming to your site, but also the search engine spiders who crawl the web in search of web pages they want to index. Regularly analyzing these statistics is something that needs to be done by anyone who wants to make their website a success.
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