When searching for web hosting providers, it is seen quite often – “100% Up-time Guarantee.” The premise behind the statement is that one’s web site will never be offline. Ever. On the surface, this sounds like a fantastic deal but in reality, it simply cannot be completely accurate. It’s a phrase that says one thing but truly means another.
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Have you ever spent time surfing the net and found a website that may pique your interest? You make the decision to investigate further only to find that the web site is not functioning properly or is down completely? If so, what did you think? For most web surfers, nothing sets off alarms in one’s head faster than a website that either has features which are not functioning, or one that has completely gone down. It appears to be an unreliable business. Once your website is up and running, it is of the utmost importance to keep it that way. Your online website can be compared to a brick and mortar company’s storefront window. The design, accessibility, content and uptime say a lot about your company and tells potential customers whether or not they should do business with you.
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