The concept of traditional business has changed dramatically over the years with the internet playing a major role in the transformation. Online business has also evolved as webmasters are thinking beyond traditional marketing techniques with new methods centered on bringing in traffic. As more people learned the advantages of Google, Yahoo and MSN, many more sat back hoping the search engines would take care of the hard work by automatically generating targeted traffic. Unfortunately, many have learned that this method involves more than submitting your site to a couple of search engines. The key is building a high quality website with content which appeals to the search engine robots. The initial design process is vital, but your efforts can be enhanced with an efficient search engine optimization tool. When used effectively, such a tool can significantly increase the amount of traffic you receive each month.
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