Apache is the most popular web server in the world, certain to be installed on nearly every Linux-based server and a many Windows machine as well. As a web server application, Apache helps to serve your web pages to the browser. Apache handlers instruct Apache on how to deal with files that need to be processed by the server. By default, Apache performs a predetermined action whenever it runs across a particular file type. If you want the server to do something else, you need to create an Apache handler to make it perform that specific action. For example, if one of your mpg. files require a specific server function in order to properly stream content, you will need to instruct Apache to treat this file differently.
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Parked domains are a useful feature offered in many web hosting packages. A parked domain is basically just a domain pointer that lets you park or point domain names to your current hosting account. Here is an example – let’s say you have domain1.com, but want your site to be accessible via other domains. You then go out and purchase domain2.com and domain.3com. With the domain parking feature, you can set things up where visitors access the content of domain1.com by typing in the URL of domain2.com or domain.3com.
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The cPanel control panel comes integrated with some pretty nice tools and many have a wide range of purposes. The redirect feature is one that can be used in multiple instances. It can be quite useful for someone who is updating their site or moving from folder to folder. Redirects are often set up so visitors can use shorter URLs, and because they can be pointed to another site or domain altogether, they are also used by affiliate marketers who are redirecting traffic for their advertisers.
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Subdomains are a great way to expand your web presence without purchasing multiple domains. So, what is a subdomain? It is simply a separate domain that uses a prefix in front of your primary domain. Here is an example – let’s say your domain is mysite.com. You can create a domain that is specific to the support department and direct customers to that area of your site. In this example, we will use the word “support” as the prefix and “mysite.com” as the primary domain. The results are a subdomain that looks like this: support.mysite.com
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If you are in the midst of a marketing campaign, it is important to have comprehensive details on the traffic you are bringing to your site. This is an excellent marketing strategy that can help you maintain and possibly increase the amount of traffic you receive. Not only can you view details on the human visitors coming to your site, but also the search engine spiders who crawl the web in search of web pages they want to index. Regularly analyzing these statistics is something that needs to be done by anyone who wants to make their website a success.
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