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How Important Is Uptime?


Have you ever spent time surfing the net and found a website that may pique your interest? You make the decision to investigate further only to find that the web site is not functioning properly or is down completely? If so, what did you think? For most web surfers, nothing sets off alarms in one’s head faster than a website that either has features which are not functioning, or one that has completely gone down. It appears to be an unreliable business. Once your website is up and running, it is of the utmost importance to keep it that way. Your online website can be compared to a brick and mortar company’s storefront window. The design, accessibility, content and uptime say a lot about your company and tells potential customers whether or not they should do business with you.

Your business can show professionalism online with a fully functioning, well-designed, website. Obviously, a poorly designed or inaccessible website reflects poorly on your business overall. But think about the fact that even the most professional, well-designed site is completely useless if your customers can not access it because it is down. Unfortunately, downtime may be completely out of your control if your website is hosted on another company’s servers. When your web hosting company’s servers go down, your website goes down as well, and there is nothing you can do about it. This makes it very important to choose a web hosting company with good reviews on uptime such as BlueHost and HostMonster.

What You Can Do

As a website owner, you will want to find out how much bandwidth and web storage space is provided with your web hosting package. This is because bandwidth and web storage space are extremely important to any website. You may not know that the more popular your website becomes, as in the more visitors your website has, the more bandwidth your website will consume. Two things can happen if you are using more bandwidth than what is allowed in your web hosting package. First, you will be charged for any bandwidth over the amount you are allowed. Second, your website could very easily experience unnecessary downtime due to receiving more internet traffic than it can handle based on the bandwidth you are paying for in your web hosting package. Since this is completely avoidable, choose a web hosting company offering packages with a lot or unlimited bandwidth and web storage space such as BlueHost.

Do Not Neglect Your Website

Webmasters need to keep on top of their own websites to help ensure stability. By checking the website yourself several times per day, you will know firsthand whether or not everything is in working order. Checking your website regularly is also a good way to make sure that any problems that do arise are resolved as quickly as possible. If you find that your website is down while you are checking on it, a call to your web hosting company can often take care of the problem right away. It will also let you know whether the problem is with your website or with the web hosting company’s entire server. Staying on top of the happenings of your website will ultimately ensure a better experience for your customers.

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22nd May 2008
Posted by Web Hosting Consultant in Best Web Hosting Tips

One Response to “How Important Is Uptime?”

  1. Alex says:

    Uptime is one of the most essential features of website hosting. If your site can not stay up, then your customers can not see your website and purchase your services or products. It defeats the purpose of owing a website. When considering the purchase of web hosting, make sure to read about the company’s past success of keeping their server up and downtime to a limit.

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