Google Unrolls New Tool Set for Web Hosts
As the fruits of search engine optimization and marketing have become evident, webmasters are increasingly for look for tools that enable them to effectively enhance their visibility. In an effort to work closer with web hosting providers and capitalize of the market’s popularity, internet super-power Google, has unveiled a new tool set that allows web hosts to seamlessly integrate Google services into their control panel applications. Hosts can now take advantage of multiple Google APIs and implement these services for their clients at no additional costs.
The recent rollout represents Google’s latest attempt to work in conjunction with hosting providers following its initial Webmaster Tools qualifying program in July of 2008.
According to a March, 2009 company announcement, the service that has been tagged as “Google Services for Websites,” is a solution designed to make it easier for hosting clients to reel in traffic, monetize their websites and implement a variety of search engine friendly features. Through the control panel, this tool set gives customers the opportunity to add search capabilities, submit site maps and insert advertisements on their website all without the host having to give clients away to Google. This move is highly advantageous to the web host looking to offer a little more to its new and existing clients, and ultimately a win-win for all parties involved.
Google Service for Websites acts as a one-stop-shop where customers can get all their search and web management tools. The web hosting providers are sure to benefit as this gives them one more selling point in their arsenal of services. Customers are likely to be intrigued by the new improved Google tool set that offers the following perks:
Google AdSense – Popular advertising campaign that enables web hosting customers to deliver relevant ads to their customers. With the implementation of contextual ads, you get advertisements that match up with your content and increase your chances of higher conversions.
Google Site and Custom search – Helps web hosting customers improve site usability and conversions with integrated search capabilities. This feature lets customers search for content on your site or the entire World Wide Web.
Google Webmaster Tools – Allows you to better understand the inner workings of website traffic. You can properly diagnose potential problems with comprehensive details on how the Google search engine spiders crawl and index your site.
As a Google partner, web hosting providers can display an official Google badge on their websites to generate referral fees. While the service is available to companies enrolled in the Webmaster Tools Access Provider Program, hosts must still take it upon themselves to incorporate these features into their control panel software.
Some of the providers currently offering Google Service for Websites include Dot5Hosting, FatCow and PowWeb among several others. Web hosting providers interested in offering this amazing tool set can visit the Google Services for Web Sites page for more information. Signing up is easy and allows hosts to provide their customers with convenient access to all the service has to offer.
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